| Partners | Win-Win Situation |
|---|---|
| Farmers | Minimum Assured Returns on their investment as time , money and agriculture resources |
| Consumers | Consistency in availability of the produce and products at fixed prices throughout the year. Quality Products. |
| Entrepreneurs | Professional & Financial satisfaction. |
| States | No fear of sleepless nights during harvesting seasons due to glut or demand and supply gap. |
| Nation | Proud of become one of the world leaders in food and agriculture. |